Figures, Voices, and Vibes – Visitor Feedback on the Maiwoche 2025 

dev-house-maiwoche-2025

Osnabrück, May 19, 2025 (sg) – The 51st Maiwoche wasn’t just a time to celebrate – it was also a time to listen. More than 1,400 responses, over 700 personal comments, and a clear mood: the digital visitor survey shows how deeply rooted the city festival is in Osnabrück’s urban life. The results speak for themselves: Maiwoche touches – and convinces. 

was used for the survey. In cooperation with dev.house GmbHThe feedback tool tap.rating, developed by the Osnabrück-based agency indeso GmbH, responsible for the UX/UI design, dev.house is also a partner in the official Maiwoche app – and is currently involved in developing the app for the Tag der Niedersachsen 2025.   

The principle was simple – the response impressive: at numerous stands, visitors could give their opinion directly via digital input – positive, neutral, or negative, with optional written feedback. A total of 1,417 ratings were collected: 1,260 positive, 75 neutral, and 82 negative. Remarkably, about 50% of all entries included a comment – a sign of meaningful engagement with the offerings.  

“We appreciate every piece of feedback – especially the many personal comments. They show that Maiwoche isn’t just experienced, it’s shaped by its visitors,” says Alexander Illenseer, Geschäftsführer Managing Director of Marketing Osnabrück GmbH. „Dieses Miteinander ist ein Kern unserer Arbeit. Wenn ein Stadtfest auf so große Zustimmung trifft, ist das ein starkes Zeichen – für Osnabrück und seine Stadtgesellschaft.“  

Frequent themes in the comments included: friendliness and speed of service staff, food quality, and a strong sense of togetherness. Statements like “Amazing staff, fantastic traditional food”, “The best bratwurst I’ve ever had”, or “Friendly and fast employees” reflect the event’s positive atmosphere. Words like “welcoming”, “tasty”, “fresh”, or “well organized” were commonly used in the feedback.  

Four booths achieved a 100% satisfaction rate from more than 20 ratings each:  

  • Rampendahl Bierbrunnen (beverage stand)  
  • Classic Garage 49 (grill snack bar)  
  • Kneipenkult Osnabrück (beverage stand)  
  • Ela’s Gourmet Hut (handmade baked specialties)  

This year also marked the debut of the Alando "Maidörfchen" on the Platz des Westfälischen Friedens. The new gastronomy concept with pergolas, seating areas, and open bar zones was well received: 178 ratings, 156 of them positive – an approval rate of around 88%. Visitors especially praised the ambiance and design; specific service feedback will be considered during post-event analysis.   

Beyond the “Maidörfchen,” the numerous comments reveal what truly matters to guests – and where small improvements can add real value. Suggestions included clearer signage for card payment, improved service workflows, and consistent price labeling. Topics like portion sizes and communication tone were also occasionally mentioned. These insights will directly influence the follow-up – as a constructive contribution to the ongoing evolution of a festival that strives to inspire every year anew. 

Because Maiwoche remains what it has always been: a place for connection, a living part of city culture – and a flagship event for Osnabrück.  

 (sg) = Stephan Gerecht, Marketing Osnabrück GmbH  

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